Driving traffic to your blog is one of the main aspects of creating a successful blog. No matter what your niche, getting traffic to your blog is always a topic on every bloggers mind.
Unfortunately, the days of just posting something on your blog and organic traffic just appears. Better yet, its not all doom and gloom though. Driving traffic to your blog doesn’t have to be gone or even hard.
In this article, we will take a look at some of the best ways that you can drive traffic to your blog. If you even do each of these things once a week, you will certainly see an incline in your traffic graphs.
Lets get to it!
1. Research the right blog topics
If you are really trying to get traffic to your blog, you have to be writing about the topics people are going to read. Therefore, keyword research is a great way of getting new visitors to your blog.
With the right keywords used in your blog posts, search engines will be able to target your posts as good content.
What is keyword research? Its not that complicated. Really, keyword research is basically using the words that people use in search engines. If you are able to find out what your readers are searching for, you will be able to create posts targeted for the right people. This will ultimately boost more visitors to your blog.
Without keyword research? Eventually, your blog will fail. You will be producing content that people do not want or even search for. Without the visitors at your blog, you won’t be able to convert new visitors into email subscribers and customers.
How to keyword research? Easy enough, have a think about your next blog post. Create a title and start searching for it using different variations. See what other people are writing and how they write their titles. Make a list of these titles that appear and what the suggested searches are. This will give you an idea of what people are searching for and what topics are hot.
2. Create a Giveaway
A great way to see an increase in your traffic instantly is to set up a Giveaway. This can massively increase your traffic and email subscribers list in days. A viral giveaway can even work in a number of ways. You can ask your participants to share your post or pages. Make them give you an email address to convert them into a consistent reader.
How does it work?
- Set up a contest giveaway on your blog. A plugin called RafflePress is arguably the best to use if you’re using WordPress. There is even a free plugin available.
- Announce the competition.
- Encourage your participants to share the giveaway to persuade others to enter.
- Promote your competition everywhere.
3. Start Guest Posting for more traffic
Guest Posting is where you submit articles and blog posts to other bloggers sites. Why? This is a great way to gain a backlink to your blog and a chance for other readers of blogs to visit yours. Its also another great way to build brand exposure. Lastly, it can help you build relationships with others in your field.
If you have been blogging for a while, you may have already built relationships with others. Or more likely, know of a few blogs that are established in your field. Why not contact them? Likely, they will be more than happy to interact with you and build a relationship. This is a very good way of driving traffic to your blog.
Look for other blogs with pages that may say “Write For Us” or Submit a Guest Post”. Alternatively, you could just contact your favourite blogs and ask if you can write an article for them.
4. Create an email subscribers list
Building an email list is something every blog should be doing. Especially if you are trying to monetise you blogs. Most viewers to your website will visit once and never return.
Evidently, this is why having an email subscribers list is so important. You can send out newsletters to your subscribers of your latest posts and blog news. Also, you can even share news about your exclusive products or that new eBook that you have just published. This can increase your sales exponentially.
Repeat visitors are likely to convert into customers because they may trust you a little more than a first time visitor.
Consider trying opt-in forms or adding a subscriber box in your posts and sidebars. Not sure how to set up an email subscriber list? Check out this post Creating an email subscriber list for your blog.
5. Regularly update your articles to increase traffic
If you want to remain on top of the search engines where you get there, you have to keep your articles fresh. This however, means going in and updating them if there are new or updated ways of doing things.
The more updated your posts are, the better you will rank for SEO. Its a great idea to keep updated on your keyword research. More so, keep an idea on what people are searching for.
6. Create your Pillar Articles
This could be one of the most important ones in this blog post. Pillar articles are really long blog posts covering an in-depth look and explanation of your niche. Most blogs have between four and eight Pillar articles that create traffic over long periods of time.
These can be posts that bring in new readers and more backlinks to your blog. They tend to not go out of date and stay fresh for a long time. You should aim to cover a vast amount of topics in one blog post.
You should also display these pretty clearly on your blog and share them proudly. After all, you did spend a few hours creating such a post.
I hope these tactics help boost your traffic. Saying that, do you have other ways of boosting traffic? If so, why not leave a comment.