Creating an email newsletter for your email subscribers is a thing you must do right away. As soon as, your blog is up and running and you are producing content. Firstly, you are going to want to create an email newsletter to communicate with your new subscribers.
Why is creating an email newsletter important?
It allows you to engage with people who have subscribed to your blog for more content. These people want to read more content from you. An email newsletter helps you communicate with readers. This is great why? You can bring back that customer base to your website. Better yet, you can convert them into customers. Providing of course, you have products or affiliates to share with them.
As important as an email subscriber list is to a blog. Amazingly, some bloggers are still not taking advantage of capturing leads to benefit them later. Some think that its to time-consuming or too difficult to create. Honestly, this really isn’t the case anymore. Maybe ten or so years ago. Now though, it really isn’t so bad.
Considering I have built an email newsletter myself with thousands of subscribers, I have decided to create a guide on how you can start creating an email newsletter. Also, what an email newsletter actually is.
Lets get started.
What is an email newsletter?
An email newsletter is a form of communicating with people who have given you their email address to receive information and promotional news from you. Wait, that’s not all you can use an email newsletter for. As well, you can send a newsletter for new tips, recent posts, updates on products and even run exclusive giveaways to your loyal readers.
In order to receive these updates. Your readers, will have to opt-in to receive content from you emailed. Email newsletters however, can be used in many different ways for different people. Websites and blogs use email newsletters to send out updates about fresh content and new updates and build a following.
Another way, if you’re just an individual, you can send out news about what’s happening. Even send out exclusive discount codes only for your subscribers.
If you haven’t created an email subscribers list before, might I suggest you take a look at this post too.
Why should I be creating an email newsletter?
Well, how about this for a statistic. Did you know, about 70 per cent of viewers to your blog or website will never come back and visit again. Why? Purely because the internet is so huge. There is so much out there and the content posted is really hard to comprehend.
Creating an email newsletter give you a fighting chance of connecting with those people again. If you manage to give off a really good first impression of your content. Ultimately, those readers may trust you enough to send them an email sometime soon.
Where should I add my email subscribers forms?
Get your emails from everywhere you can. You will have to spell it out for your readers. Add it to your sidebars of your blogs and websites. Secondly, you can add it to your blog posts and home pages.
Ask your friends and family to ask for email addresses. Sure, you can ask them to follow you on social media, you should do that too. Unfortunately, you will not own those leads and social media platforms tend to limit your reach.
Can I make money?
Yes, absolutely you can. This is why top bloggers and influencers really do love having their own email list. Digital marketers love having their database and you too, should see its value.
As your subscribers start to sign up, you may want to think and explore different ways in which you can monetise your email newsletters.
You are able to sell any products you may have. You may be a web designer, using your list, you may be able to offer your services to your subscribers and generate sales.
Another thing, you can even promote affiliate products that you are connected with. Writing posts or posting video reviews of products and recommending them to your readers is a fantastic way of generating sales.
Building a relationship and engaging with your readers builds trust. This can be converted into long term readership and eventually extra sales.
Hopefully this post has helped you become a little closer to leaving your day job. Having a passive income from your email subscriber lists can earn you a pretty penny. Depending on your niche and topics. The money really does vary depending on the type.
Thank you for reading this post. I recommend you check out this next.