Backlinks and why your blog needs them

a picture of chains that represent backlinks

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Creating backlinks to your website if you are trying to build a constant flow of traffic to your blog or website. Especially if you’re looking to rank high in search engines such as Google and Bing. If you have created a new business or set up your shop online, you are probably not that familiar with the term backlinks. Link building is an important step to gaining organic traffic to build your SEO rankings. If you stay reading with me, I will share everything that you need to know and some fresh ways in order for you to create those backlinks to your blog.

How to understand backlinks

Understanding backlinks and how they work is crucial to driving traffic to your blog. Also referred to as inbound links or external links, they are links from one website to another. The main aim for you is to get as many inbound links to your blog as you can. Search engines see that other websites are linking to yours and must show you have quality content and authority. This is important in the long run for better search engine rankings.

Think of a backlink as your online reputation. If you were to ask five of your friends on what drink you should have. By matter of chance, they all recommend you the same drink. You’re more than likely to go with that recommendation. I hope you’re friends are reputable people, Google and other search engines trust the online reputation of other reputable websites or blogs. Take this into account when you go searching for more backlinks.

How do I get backlinks?

Well, unfortunately there is no full proof solid plan on how to build the best backlinks but you can certainly start off with some of the following below.

Link Exchanges

A link exchange is just two websites linking together to create a backlink. Find similar bloggers in your niche and reach out and see if you both can help each other out. Send a friendly email and ask if they would be interested in doing a fair trade. Another positive, they can certainly help you build relationships with other bloggers. This is also a great way of building inbound links to your blog.

If you have just done this and reached out to someone. Congratulations, you have just created your first backlink.

Free Internet Directories

Long time ago before search engines, if you wanted to find a website. You would turn to a directory to find said website. Although they are not used to much today, some still do. All you have to do is submit your website URL, select a category about what your page is about and wait for the links to go live.

Try finding some on a search engine. There are still many to be found out there.

Article Directories

Similar to internet directories, apart from you submit an article to a directory that in turn allows you to link back to your website and creates an inbound link to your page. Sometimes this can pay off if its something you do not mind posting on your own blog. These directories can drive traffic to your blog over a length of time. Try finding these on a search engine and see how you get on. Its certainly worth doing if you have a tonne of draft articles you are waiting to publish.

Sponsored or Paid Backlinks

If your blog or website is making an income or you are looking to invest some of your own money in. Paying a blogger or an influencer to talk about your latest blog post or promote your business is a great way of creating external links.

Exchanging money to create backlinks with google is a violation of Google’s Webmaster Guidelines and can act negatively with your search engine rankings. Make sure you consult Webmaster Guidelines before investing too much money.

Ask your suppliers to link to your website or blog

If you sell a product of someone else’s you may find that your suppliers will have a “Where to purchase” page on their own website. Ask them to create a link to your website or blog.

Guest Posting

This is another way of creating a great organic flow of traffic to your blog. Creating backlinks like these are great for ranking higher in search engines too. Similar to link exchanges and article directories but instead you are reaching out to fellow bloggers who wouldn’t mind you sticking in a link back to your blog when they manage to get a great blog post out of you for their blogs. Its another great way to connect and if you write good quality content, you are sure to entice readers to visit your blog.

a chain that represents a backlink

Checking your websites backlinks

Whether you have just mapped out your building links campaign one week and want to check how successful you were. Google Search Console is a great way of checking how your campaign went.

Head over to the Google Search Console website and log in. Head to Legacy Tools and reports. Click on Links.

You will be able to see how many external links there are and how many point back to your website.

Top linked pages which shows the websites with the most backlinks there are to your website. You can also see your Top Linking Sites and Top Linking Text. Which is the top websites that link to yours the most times and most common link anchor text used for external links respectively.

Spend some time each week, possibly an hour and see if you can build some backlinks to your blog. If you keep chipping away at building some over a period of time. You will certainly be able to see a steady flow of traffic visiting your blog in no time.

Are they other way you build backlinks to your blog? If so? Let us know in the comments. If you have any questions, please do not hesitate to drop a comment below.

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